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Full-Service Digital Marketing
Data-driven marketing that converts
SEO, GEO and AEO for AI search, plus PPC, social, content, and email — run as one connected, full-funnel programme, measured against revenue, not vanity metrics. built for compounding ROAS
Full-funnel
Strategy + execution
AI search
GEO + AEO visibility
ROAS-aware
Every-dollar paid media
Growth dashboard
Full-funnelSEO
Paid / PPC
Social
Email
ROAS
CPA
LTV
We run the platforms your growth depends on
Google AdsMeta AdsGA4Search ConsoleLinkedIn AdsHubSpotKlaviyo
Search
SEO · GEO · AEO
PPC
ROAS-aware paid media
Social
Organic + paid social
CRM
Lifecycle email & ABM
Why marketing underperforms
Disconnected channels leak budget and growth
When SEO, paid, social, and email are run in silos, spend overlaps, attribution breaks, and nothing compounds. We connect them into one system.
Where growth leaks
- Siloed channels
Each channel optimises for itself, not for blended ROI across the funnel.
- Invisible in AI answers
ChatGPT, Perplexity, and Google AI Overviews recommend competitors because your content is not structured for them.
- Spray-and-pray paid spend
Budget burns on the wrong audiences with no clear ROAS target.
- Broken attribution
No reliable line from a click to a customer, so decisions are guesses.
- Leaky funnels
Traffic arrives but weak landing pages and follow-up let it slip away.
What we put right
- One connected strategy
SEO, GEO/AEO, paid, social, and email reinforce each other against shared goals.
- Cited by AI engines
GEO and AEO get your brand surfaced and quoted in AI answers and featured snippets.
- ROAS-aware paid media
Budget steered to the audiences and creatives that actually convert.
- Clear attribution
GA4 and proper tracking tie spend to pipeline and revenue.
- Optimised funnels
CRO and lifecycle flows turn more of your traffic into customers.
Core capabilities
Every channel, working together
A full-funnel marketing engine — each discipline pulling in the same direction toward measurable growth.
SEO, GEO & AEO
Win classic search and AI answers — technical SEO plus Generative and Answer Engine Optimization.
- Technical & content SEO
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- Schema, entities & local SEO
PPC & Paid Media
ROAS-aware campaigns across search, shopping, and paid social.
- Google & Microsoft Ads
- Meta & Instagram ads
- LinkedIn advertising
- Retargeting & remarketing
Social Media Marketing
Build brand presence and community across the platforms that matter.
- Content calendars
- Community management
- Influencer partnerships
- Social listening
Content Marketing
Strategic content that drives traffic, builds authority, and generates leads.
- Blog & editorial
- Whitepapers & ebooks
- Video & infographics
- Distribution strategy
Email & Lifecycle
Automated flows and campaigns that nurture and retain customers.
- Lifecycle automation
- Segmentation
- A/B testing
- ABM programmes
Analytics & CRO
Measurement and optimization that compound your marketing ROI.
- GA4 & attribution
- Conversion rate optimization
- A/B & multivariate testing
- Reporting dashboards
What's included
A marketing engine you can hold us to
Strategy, execution, and reporting — tangible work across every channel, reviewed against your goals each month.
Strategy & Planning
- Marketing & channel audit
- Audience & ICP research
- Full-funnel & AI-search strategy
- KPI & measurement plan
Campaign Execution
- Paid media management
- SEO, GEO & AEO content
- Schema & structured data
- Social, email & lifecycle flows
Reporting & Optimization
- Monthly performance reports
- GA4 & AI-citation tracking
- CRO & A/B testing
- Strategy review calls
How we measure success
Reported against revenue, not vanity
We track the metrics that prove marketing is working — qualified pipeline, ROAS, and lifetime value.
Blended ROAS
Improving
Return across paid channels
Cost per acquisition
Trending down
Efficiency over time
Qualified leads
Growing
SQL-grade pipeline
Customer LTV
Rising
Retention & lifecycle
Illustrative dashboard — figures shown are sample targets, not a guarantee of results.
Our process
A proven marketing methodology
A data-driven loop that turns audits into campaigns and campaigns into compounding growth.
Step 01
Discovery & Audit
Analyse current marketing, audiences, competitors, and opportunities.
Step 02
Strategy & Planning
A full-funnel plan with channels, creative direction, and clear KPIs.
Step 03
Execute & Create
Launch campaigns, produce content, and manage every channel.
Step 04
Optimize & Scale
Measure, optimise ROI, and scale what compounds.
Engagement models
Pricing that scales with you
Every engagement is scoped to your channels, budget, and goals — from a focused launch to a full-funnel growth team.
Launch
For early-stage brands
Custom quote
Best for getting one or two channels right.
- Channel audit & strategy
- One core channel (SEO or PPC)
- GA4 & tracking setup
- Monthly reporting
Most popular
Growth
For multi-channel scaling
Custom quote
Best for connected, full-funnel growth.
- Everything in Launch
- Multi-channel management
- Content & social
- CRO & A/B testing
- Strategy calls
Performance
For aggressive scale
Custom quote
Best for high-budget, ROAS-led programmes.
- Everything in Growth
- Full-funnel paid media
- Lifecycle & ABM
- Dedicated growth lead
- Custom dashboards
Why GsTech
Marketing engineered for ROI
We blend creative, media buying, and engineering — so campaigns are measurable, fast, and built to compound.
Revenue-first measurement
We optimise for pipeline and ROAS, not impressions and likes.
Truly full-funnel
Channels run as one system instead of disconnected silos.
Creative + performance
On-brand creative paired with rigorous performance discipline.
Senior, transparent team
Experienced strategists and full visibility into spend and results.
FAQ
Digital marketing questions, answered
The things teams most often ask before starting a marketing engagement.
SEO (Search Engine Optimization) optimises for classic search rankings on Google and Bing. GEO (Generative Engine Optimization) makes your brand visible inside AI-generated answers from ChatGPT, Gemini, and Perplexity. AEO (Answer Engine Optimization) structures content to win featured snippets and Google AI Overviews. We run all three together so you show up wherever people now search — traditional results and AI answers alike.
We combine entity and schema optimisation, clear question-and-answer content, authoritative citations, and FAQ/structured data so answer engines can quote you confidently. We then track which prompts and queries surface your brand and expand the content that earns citations.
It depends on the channel. Paid campaigns can drive measurable results within days of launch, while SEO, GEO, and AEO compound over 3–6 months as content is indexed, cited, and trusted. We prioritise quick wins early and set realistic expectations for longer-term channels.
That’s exactly what the audit decides. We assess your audience, market, and goals, then recommend the channel mix with the best blended ROI — rather than pushing every channel by default.
We set up GA4 and proper attribution to tie spend to conversions, pipeline, and revenue — tracking ROAS, cost per acquisition, qualified leads, and lifetime value, all reported transparently.
Yes. You get detailed monthly reports plus live dashboards covering performance by channel, ROI metrics, and clear recommendations — reviewed together on a strategy call.
Absolutely. We can run marketing end-to-end or augment your in-house team on specific channels, sharing strategy, creative, and reporting so everyone stays aligned.
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