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SEO · GEO · AEO
Visibility that earns search & AI answers
Technical, on-page, and local SEO plus GEO and AEO — engineered around how search engines and AI answer engines actually rank and cite, so your visibility compounds long after the work is done. built to compound
Technical
Crawl, speed & schema
Content
Topical authority
Local
Map-pack visibility
AI search
GEO + AEO citations
best [your service] in indiaSERP
1
Rank 1
2
3
4
Clicks
CTR
Core Web Vitals
Built on the tools search teams trust
Google Search ConsoleGA4AhrefsSemrushScreaming FrogPageSpeed InsightsSchema.org
Technical
Healthy, crawlable sites
On-page
Intent-matched content
Authority
Earned, relevant links
Local
Map-pack & GBP
Why rankings stall
Most SEO problems are fixable engineering and intent problems
If organic traffic has plateaued, the cause is usually structural — not a mystery. Here's what we typically find, and how we put it right.
Where growth leaks
- Crawl & index waste
Thin, duplicate, and orphaned pages dilute crawl budget and bury what matters.
- Slow Core Web Vitals
Poor LCP/CLS/INP drag rankings and conversions on mobile.
- Content that misses intent
Pages target keywords but not the actual searcher question or stage.
- Invisible in AI answers
ChatGPT, Perplexity, and Google AI Overviews cite competitors because your content lacks the entities and structure they trust.
- Weak authority signals
Few relevant links and no internal-linking strategy to pass equity.
What we put right
- A clean, crawlable architecture
Logical structure, fixed indexation, and schema that helps engines understand you.
- Fast, stable pages
Core Web Vitals brought into the green where it influences rankings.
- Intent-mapped content
Topic clusters that answer real queries across the funnel.
- Cited by AI engines
GEO and AEO get your brand surfaced and quoted in AI answers and featured snippets.
- Compounding authority
Earned links plus internal linking that lifts your strongest pages.
Core capabilities
A complete SEO, GEO & AEO programme
Seven disciplines that work together across classic search and AI answer engines — because visibility now comes from technical health, relevant content, authority, and machine-readable structure moving in the same direction.
Technical SEO
The foundation: a site engines can crawl, render, and trust.
- Crawl & indexation audits
- Site speed & Core Web Vitals
- Structured data / schema
- XML sitemaps & robots
GEO & AEO — AI Search
Get cited in AI answers and featured snippets across ChatGPT, Perplexity, and Google AI Overviews.
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- Entity & knowledge-graph signals
- FAQ & structured-data coverage
On-Page & Content
Pages mapped to search intent and built into topical authority.
- Keyword & intent mapping
- Topic clusters & pillars
- On-page optimization
- Content gap analysis
Off-Page & Authority
Earned signals that tell search engines you deserve to rank.
- Digital PR & link earning
- Backlink profile audits
- Disavow & cleanup
- Internal linking strategy
Local SEO
Win the map pack and near-me searches in your service areas.
- Google Business Profile
- Local citations & NAP
- Review generation
- Multi-location strategy
E-Commerce & Enterprise SEO
SEO that scales across thousands of products and templates.
- Faceted navigation
- Programmatic templates
- Pagination & canonicals
- Log-file analysis
Analytics & Reporting
Clear measurement tied to traffic, rankings, and revenue.
- GA4 & GSC integration
- Rank tracking
- Conversion attribution
- Transparent dashboards
What's included
Concrete deliverables, every engagement
No vague 'SEO activity'. You get tangible work and clear reporting you can hold us to.
Audit & Strategy
- Full technical & AI-search audit
- Keyword & competitor research
- Content & topic roadmap
- Prioritised action backlog
Execution
- Technical fixes & implementation support
- On-page, GEO & AEO optimization
- Entity & schema / structured data
- Content briefs & link-earning
Reporting
- Monthly performance reports
- Rank, visibility & AI-citation tracking
- GA4 / GSC dashboards
- Strategy review calls
How we measure success
Tied to outcomes, not vanity metrics
We report against the numbers that move the business — organic visibility, qualified traffic, and conversions.
Organic visibility
Trending up
Share of voice for target terms
Qualified traffic
Growing
Non-brand organic sessions
Core Web Vitals
In the green
LCP · CLS · INP
Conversions
Improving
Organic leads & sales
Illustrative dashboard — figures shown are sample targets, not a guarantee of results.
Our process
A proven SEO methodology
A disciplined cycle that turns audits into rankings — and rankings into compounding traffic.
Step 01
Audit & Discovery
Technical crawl, content review, and competitor analysis to find the biggest opportunities.
Step 02
Strategy & Roadmap
A prioritised plan mapping keywords, content, and fixes to business goals.
Step 03
Implement & Create
Technical fixes, optimized content, and authority-building executed in sprints.
Step 04
Measure & Scale
Track, learn, and double down on what compounds organic growth.
Engagement models
Pricing that fits your stage
Every engagement is scoped to your site, market, and goals — so you only pay for the work that moves the needle.
Starter
For small sites & local businesses
Custom quote
Best for getting the foundations right.
- Technical SEO audit
- On-page optimization
- Local SEO setup
- Monthly reporting
Most popular
Growth
For scaling content & authority
Custom quote
Best for compounding organic traffic.
- Everything in Starter
- Content strategy & briefs
- Link-earning campaigns
- Conversion tracking
- Strategy calls
Enterprise
For large & e-commerce sites
Custom quote
Best for sites with thousands of pages.
- Everything in Growth
- Enterprise / programmatic SEO
- Log-file analysis
- Dedicated SEO lead
- Custom dashboards
Why GsTech
SEO with an engineering backbone
We pair search strategy with real technical execution — so recommendations actually ship.
Engineers, not just auditors
We can implement the technical fixes we recommend, not just hand you a PDF.
White-hat, durable tactics
Strategies aligned with search guidelines — built to last through updates.
Senior, transparent team
You work with experienced strategists and see exactly what we do and why.
Speed as a ranking lever
Core Web Vitals and performance treated as first-class SEO work.
FAQ
SEO questions, answered
The things teams most often ask before starting an SEO engagement.
SEO (Search Engine Optimization) optimises for classic rankings on Google and Bing. GEO (Generative Engine Optimization) makes your brand visible inside AI-generated answers from ChatGPT, Gemini, and Perplexity. AEO (Answer Engine Optimization) structures content to win featured snippets and Google AI Overviews. We run all three together so you appear in traditional results and AI answers alike.
We combine entity and schema optimisation, clear question-and-answer content, authoritative citations, and FAQ/structured data so answer engines can quote you confidently — then track which prompts and queries surface your brand and expand the content that earns citations.
SEO is a compounding investment. Technical fixes can show impact within weeks, while content, authority, GEO, and AEO work typically take 3–6 months to materially move competitive rankings and AI citations. We set realistic expectations up front and report progress monthly.
No reputable SEO partner can guarantee specific positions — search engines control the algorithm. We focus on durable, white-hat work that improves visibility, qualified traffic, and conversions over time.
Both. As an engineering-led team we can implement technical SEO directly or work alongside your developers, so audits actually turn into shipped improvements.
Yes. We optimise Google Business Profiles, build local citations, manage reviews, and run multi-location strategies to win map-pack and near-me searches.
You get monthly reports plus live GA4 and Search Console dashboards covering rankings, organic traffic, Core Web Vitals, and conversions — with a strategy call to review and plan next steps.
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Related solutions & resources
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